Morning.
It was definitely a late start for us on Saturday morning. We ran down (without makeup) to grab breakfast before they closed it down and then ran back up to our room to get ready.

Brand Meeting.
My third brand meeting was with Gigi New York. I was really looking forward to this meeting because I actually had a product I wanted to pitch to them. I can’t really tell you what it is, but if they do end up going through with the product development, I know it will be a HUGE hit! I have always loved Gigi New York and cannot wait to start partnering with them. I have about five or six Gigi bags currently in my closet. Each bag is a different type of purse and each is a different color. If you haven’t shopped there yet, head there ASAP!

Networking Suite.
The Networking Suite was open Friday and Saturday. Every brand that came to the conference had a booth set up in the suite. I think there were about 25 brands there total. Among them were Sole Society, Topshop, Matches.com, Splendid, ModCloth, Gigi New York, Minted, Express, M. Gemi, BNKR, Ann Taylor, etc. This was probably my favorite part of the conference. You could walk around, meet with each brand, and you got to take home a goody bag from each booth. I am pretty shy when it comes to networking. I don’t like talking about myself or flaunting my brand. The scene in there was so chill and comfortable that I ended up walking around and talking to each and every brand! Totally proud of myself! I am definitely going to be writing a lot of follow up emails this weekend!

Brand Collaborations.
I had a brand collab class at 11 am. I skipped it. I had a couple of friends take the class the day before and copied down all of their notes. I was in a hurry after the brand suites to get to lunch!

Lunch.
LUISAVIAROMA hosted our lunch on Saturday. Everything was black and white and so chic! Mimosas were passed around the entire time and we had the yummiest boxed meals. They also had on-site sketch artists that would draw your photo if you wanted= ahhhmazing!! I sat at a huge table with my Dallas posse. I just love them so much and we are pretty much inseparable when it comes to events. We just love and support each other and celebrate each others successes all the time.

Downtime.
I didn’t have anything to do until 4pm and I ended up skipping my 4pm class since I had so much downtime. I ran home and got some stuff done before the big party!

Photos by Vanessa Chavez, The Retro Penguin

Party En Blanc.
The last party of the conference was hosted by LiketoKnow.It (owned by rewardStyle). It was the event of the weekend. We had flower crowns brought in for five of us by a local vendor, Celebrate Dallas. We also had a photographer come and shoot these photos of us before the event. It was pouring outside most of the afternoon, so instead of taking them on the wet streets in the humidity, we found this beautiful hallway inside the Joule Hotel.

Shuttles took us to the Winspear Opera House and we were escorted in by handsome rewardStyle workers. I think mine was an engineer actually! I was so embarassed and said , “I can’t believe rS hired escorts for us.” You can probably see how that came out wrong… :/ On some of the buildings downtown they had photos and LiketoKnow.It stats flashing. It was unbelievable to actually see your picture on the side of a building. They also had dancers come and dance in a shallow, but massive, pool of water. Their shoes had lights on them and the water splashed up as they danced. After that, they drained the pool of water and that became the dance floor! The DJ was so amazing that I ended up dancing out there for most of the night.

Seriously such an incredibly experience and I cannot wait to go back next year!! If you are wanting to go next year, make sure to subscribe to my blog because I have so many amazing things planned in the future that will help EVERYONE reach all of their blogging goals!

Make sure to read the Day 1 and Day 2 recaps if you haven’t yet!

xoxo A